Restaurant Reservation Systems: Their Importance for Modern Restaurants

Just as technology has slowly permeated into every sphere of the industry today, it has also now made its way to the restaurant business, where it is mostly used by owners to manage and track reservations made by guests. Though this job was traditionally done by human employees attending phone calls and writing down the reservations in a planner book, there can be no denying that giving up this task to technology has had some astounding benefits for the industry, saving quite a lot of labor time and costs.

So where do ONLINE reservation systems fall in all of this?

 

Restaurant reservation systems

But first, why are reservations so useful?

Reservations are a great practice followed at almost all restaurants in the world since they benefit everyone associated with the restaurant industry, from the owners to the employees, to even the customers. Reservations give the management a sense of how busy the day will be, and in the short term helps their staff prepare for a busy day, while in the long term it gives the management a sense of how popular his restaurant is and helps him think up ways to attract more customers especially on nights that are less busy to boost sales. For the customers, on the other hand, reserving seats ensures they’ll be served at their desired time instead of having to wait if they were walk-in customers instead.

But there a lot more benefits taking this process online…

Having your customer’s reserve seats online may seem like a deal that mostly for their benefit. After all, they no longer have to make phone calls or interact with employees to reserve seats but can get the task done 24/7 and in just a couple of clicks. However, the restaurant will benefit too, since moving the system online will make it easier to manage, accept or reject bookings requested by clients and reduces the time you lose on taking phone calls for reservations.

Nevertheless, how do you get started on online restaurant reservations?

Third Party reservation sites

A popular method of getting started with online reservations is to get yourself registered on third party reservation sites. The benefit of doing so is that since these sites already have a huge customer base that uses them as a search-engine-of-sorts for finding open tables at restaurants, your outreach is instantly increased. They also offer other neat features like planning calendars, a full booking system, etc. However, if their system is not fluid and top-notch, you could end up having to deal with customers on your own, not to mention that most even require you to pay hefty initial and monthly costs, something that not all businesses can afford to stop.

Google Adwords Click-to-Call feature

You could also rely on the Google Adwords Click-to-Call feature, a relatively cheaper alternative compared to third-party reservation sites. With this feature, whenever your advertisement appears on Google, a tap of a button will allow your customers to call you and book a table at your restaurant. Though no entirely an online process, it is still a simple, effective and popular solution.

Ensuring Work-Life Balance in the Restaurant Business

Work-life balance is very important when it comes to maintaining coherence and cohesiveness between your everyday tasks and professional careers. We can say that work-life balance can be termed as the holy grail of time management. Where this sounds very beneficial and important, many people never fully can get the hang of this.

There are very few people who are worthy enough to get to a point where they can maintain a balance between their two aspects of life. To all the restaurant owners out there and other domains as well, your life is as important as your work. So, to all the restaurant owners or workers, this is for you as well as other people.

Do not focus on doing everything today

As human beings, we are often faced with days when we are more than just active, and then there are days when we feel like we don’t want to do anything. In the former case, we are dealt with the problem of the attempts of doing everything in the least amount of time.

Where efficiency should be the case with almost every aspect of our lives, getting things or more things done in a short time span by doing them quickly open doors to the tasks going wrong. So, it is highly advisable to take your time with things and not go overboard with things.

Effectiveness and Being busy are two different things

So, this might be a bubble that will be bursting, but it should be noted that effectiveness and business is not the same thing. A lot of people fill their day’s duties with tasks which just keeps them busy and completely look over the fact that they are not productive. This does not only look bad professionally, but it also sets our standards of how we are doing our work. When you focus on how to be productive, you automatically shift from the “obligation” aspect of your work to a more “want” aspect.

Focusing on important factors

Work-life balance is very much related to how we focus and what we focus on. Finding it while working in a restaurant, let’s just say that it is attainable but only if we stop to look at our work as the only thing that exists. Having said that, if we focus on what we have to do to make our restaurant function like an efficient unit, it is important to look at what tasks will offer productivity and what factors need improving.

Similarly, if we look at the important factors of our lives outside of the restaurant, we will automatically start prioritize and divide our time of the day accordingly. What this does is that it ensures professional and personal life is in their separate domains while making sure that your restaurant work not being affected negatively as well.

Take a step ahead of your restaurant Instagram posts

With the growing digital competition, the restaurateurs are leaping a step ahead in their Instagram presentation.  Though it isn’t that difficult and almost all owners have healthy profiles on Instagram, but why is there is the difference that some are still top notch and some are low in presence?

Well, the smart ones have practiced and here are the following points summarized to make your Instagram posts reach the next level.

Follow these points to make sure you are making your Instagram wholesome as the toppers do.

If you want your Instagram to work for you, get your attention on: 

  • The look and feel of your restaurant, yes usually the visitors keep on clicking for ten mins before making an order.
  • Not the old British look, but yes your restaurant should be well-lit, let the visitors take pics in superb light.
  • Of course, if the light is perfect, check the details of your culinary objects, the plates and glasses edges. Make a ting!
  • Make the pictures of almost all the food and drinks served at your place; people are now into deciding places to dine by checking Instagram rather than menus.
  • It’s a lovely idea to get advertised by the visitors in fun way, welcome your visitors in a more fancy place. Change is good, don’t make your restaurant a boring place, get it eye-catching decorated instead.
  • Use the most popular food related hashtags to get noticed online #pizza, #burgers, #sushis, #Bacon, #Salmon, #Salad, #Chicken and much more.
  • Usually, the Instagrammers are young fellows that of Gen-Z or millennials, They tend to take shots before they eat, so make all possible efforts to make their shots perfect by giving perfect surrounding and food presentation.
  • To be honest, if you want to turn your Instagram work effectively, get Instagram kits at your restaurants. Many owners have placed Instagram kits for the visitors to make bulk shots of the food and dining stuff. Taking Instagram serious requires this move.
  • Check out the wall colors, the ambience of your restaurant, do you think is it good for a photoshoot? You can check out new trending color and themes to make your place more attractive for picture taking.
  • Appreciation is the best motivation, make your customers content by serving them perfectly and encouraging them to take pictures on Instagram. Not the tip but this a click from a customer and a few good lines about the meal will kick the purpose.
  • Keep a check on the hashtags, placing the right hashtag of food niche like #foodporn is important. It is inviting the right audience to the post thus getting right and more followers. Commonly the balanced hashtags are seven in number, but you can add more provided they are correct. You can check the tool Iconosquare to research the right keyword for your post.
  • There are multiple apps to make your photos and videos in good shape like Over, and PhotoGrid.

Your Instagram can be effective bring a lot of followers to you if it’s used correctly.

8 Tips to Perform Effective Restaurant Accounting

Running a restaurant is an extremely exciting endeavor and can result in massive profits for the owner. However, many people tend to overlook the key factor while operating their restaurant – accounting. A restaurant with unclear balance sheets soon faces grieve problems. Simply serving multitudes of customers without a sound strategy in place won’t take your restaurant anywhere. We have listed down a few tips to help you do an effectual accounting of your restaurant.

Restaurant accounting

Payroll

Deploying a proper payroll system is essential to organize the finances of your restaurant. Employees are paid on weekly basis hence it’s quite to keep track of this manually. A good option is to outsource the accounting to save hefty efforts and time. You need to adhere to the recent payrolls to avoid any hefty fines from the authorities. Have a professional person to keep track of your balance sheet to maximize your outcome.

Inventory

Keeping track of the inventory can be an intimidating task especially for products with quick expiry dates. Therefore it’s preferable that you deploy a management system that keeps track of the demand and the available inventory. Normally weekends bring excess traffic to the restaurant therefore you should order excess inventory on them.

Point of Sales (POS) System

Your front end system should also comply with your strict accounting practices. A POS system will record the number of orders and completed transactions. Advanced POS systems will provide you with a complete sales report with all the nitty gritty details included. Don’t be hesitant in choosing a good POS system as it will make your daily invoicing much more functional.

Hiring an Accountant

If you are finding trouble managing your accounts by yourself, it’s always recommended to hire a professional accountant. They will help you interpret the finances in a simplified manner. You can hire an in house accountant or hire a professional firm on part time basis. From financial consultations to proper book keeping, these accountants provide a range of services.

Financial Software

Financial software are designed to aid small or large restaurants manage their accounts more effectively. Each software has some advantages and disadvantages therefore look into them individually and see which suits your business specifically. Microsoft Dynamics GP and QuickBooks are some of the software to consider.

Restaurant Profit and Loss System

A P&L system will keep record of revenue, overhead costs and operating costs and will give you an insight to where you are standing. It’s recommended to update your P&L register on weekly basis.

Sales

Keeping track of sales record is undoubtedly the most crucial and difficult task. Therefore restaurants should monitor the spreadsheet after each shift for better management. You can schedule shifts of your staff accordingly. Also, a major chunk of sales happen from credit cards in restaurants so make a habit of closing down all those transactions daily.

Expenses

To monitor your profitability, it’s important to keep track of your expenses. Initially note down all expenses daily. Later, you’ll understand which ones need to be recorded daily and you can save excess effort at the end of each month.